A NATIONAL CALL TO ACTION
DON'T LOCK A GENERATION
OUT OF ITS FUTURE.
Secure shelter is a basic human need and the foundation of dignity, family stability, and opportunity. Israel has the land, the builders, the technology, and the private capital. What is missing is the political will to make affordable housing possible for the ordinary working class citizens.
THE PROPOSAL IN ONE SENTENCE
Release state land.
Allow Israeli's to build 100,000 affordable homes with zero mortgage.
Homes proposed
100,000
Target average cost per home
₪500K
Private capital mobilized
≈ ₪50B
Direct taxpayer subsidy needed
None
100K
FAMILIES GIVEN A PATH OUT OF RENT DEPENDENCY
100K
DUNAM OF STATE LAND
PROPOSED FOR RELEASE
12 - 24 MONTH
PILOT-TO-OCCUPANCY TARGET PHASES
5
STANDARDIZED PRE-APPROVED HOME MODELS
FOR FUTURE STREAMLINING
BUYERS HAVE CASH
They just don't have affordable options.
93% LAND LOCKED UP
Israel Land Authority won't release land for houses.
BUILDERS NEED WORK
Construction sector is struggling.
What's stopping us?
THE CASE FOR ACTION
The investor-first housing system
has abandoned working families.
Why must a house cost 20 - 30 years of one's life?
When people work, serve, raise families, and still cannot secure a stable home, the failure is not personal. It is systemic—and it reflects a societal neglect of the basic human need for secure shelter.
40% +
Housing consumes too much household income.
The lower wage earners of Israeli households and young people spend over 40% of income on housing—well above a commonly used affordability benchmark of roughly 30%.
70% +
Rental income is collected by the investor class
The top 30% of wage earners collect more than 70% of rental income in Israel. Rental income is tax free (₪6,564/mo.) encouraging investors to purchase additional properties instead of investing in the stock market and small businesses.
85K
Unsold homes are not affordable.
A large inventory can coexist with an affordability crisis when the units being built are priced beyond the capacity of ordinary households.
20 - 30
Years of debt should not be the price of shelter.
Long mortgage terms expose families to income shocks, rate changes, instability, and a lifetime of interest before they can feel secure.
1
One generation is being asked to wait indefinitely.
Young professionals and families are delaying independence, children, savings, and community building because stable housing feels unreachable.
CORE DIAGNOSIS
The market may have supply,
but not affordable supply.
Inventory at the wrong price point does not solve the crisis. It exposes the mismatch between what is being built and what families can buy without excessive debt.
THE SECURITY FRAMEWORK
Citizens secure the borders.
Living in and defending Israel's border communities is a national service.
Civilian first response teams are able to defend their community and country from attack when they are empowered to do so. This is critical for national defense.
01
National defense
Instead of deploying thousands of soldiers to protect the border, 20,000 reservists will live their with their families.
02
Affordable housing
No more towers. Buyers can build modest housing on a nice plot of land in the periphery. Downpayment for the apartment in the city can be used for the whole house.
03
Housing tech & jobs
₪50 billion injection into the prefab, modular, construction and housing tech industries will help catalyze a housing tech revolution.
THE RENTAL MARKET FRAMEWORK
Exit 100,000 households from the rental market.
Income has risen at about half the rate as housing. There are approximately 950,000 households that rent. Exiting 100,000 renters will provide needed relief to cool the rental market and restore the tenant-landlord relationship to equilibrium without crashing the banks. Landlords will cherish good tenants who pay on time instead of relentlessly raising rents on families forcing children to live like nomads.
THE 100,000 HOMES FRAMEWORK
Build homes. Not decades of debt.
The proposal combines land release, national security, standardized construction, infrastructure-first planning, private capital, and anti-speculation safeguards.
01
Release state-controlled land in the periphery
Designate 100,000 dunam throughout the periphery for productive residential use through long-term rights rather than unrestricted speculative ownership.
02
Standardize delivery
Use five pre-approved, expandable home models, industrialized construction methods, bulk procurement, and published pricing to control costs.
03
Mobilize private capital
Homebuyers, builders, and mission-aligned investors fund homes and infrastructure. Government focuses on land release, approvals, and transparent rules.
04
Protect affordability
(first home buyers only)
Apply citizen priority, occupancy rules, long hold periods, resale controls, transparent management, and strict anti-flipping safeguards.
ADD YOUR NAME
Tell Israel's leaders: Authorize this pilot.
This petition asks the Government of Israel, the Israel Land Authority, national planning bodies, the Ministry of Construction and Housing, and the Knesset to move from endless discussion to a transparent, measurable pilot.
PETITION STATEMENT
We call on Israel's government and planning authorities to authorize a multi-site pilot for the 100,000 Homes framework: release suitable state land, fast-track standardized affordable first home housing models, validate real construction and infrastructure costs, publish eligibility, anti-flipping and anti-speculation rules, and measure results before national expansion. We refuse to accept a future in which working citizens are permanently priced out of stable housing.
WHAT THE PETITION DEMANDS
Five immediate steps.
The goal is not an untested national rollout. It is a serious pilot that produces evidence, accountability, and a path to scale.
01
Authorize a transparent, multi-site pilot
Select sites representing existing-community expansion, new-neighborhood development, and more remote strategic areas.
02
Release suitable state land for affordable housing
Use long-term inheritable land rights that support stable residence while deterring land speculation and short-term flipping.
03
Fast-track standardized homes and infrastructure
Pre-approve a limited set of expandable models and coordinate roads, utilities, drainage, security, and public systems before occupancy.
04
Publish real costs, timelines, and eligibility rules
Make construction pricing, infrastructure allocations, supplier standards, citizen priority, occupancy rules, and resale safeguards public.
05
Measure results before national expansion
Track delivery time, resident demand, total cost, community impact, and rental-market effects—then revise the model based on evidence.
BUILD THE MOVEMENT
A petition is the beginning—not the campaign.
We are seeking local organizers who can create public awareness, bring neighbors together, and insist that housing affordability become a national priority.
1
Host an information evening
Bring the policy paper to a community center, living room, school, synagogue, workplace, or local civic forum.
2
Build a local organizing team
Recruit residents, housing advocates, young families, professionals, builders, and community leaders.
3
Organize peaceful public actions
Help coordinate lawful rallies, public meetings, press events, and petition hand-deliveries that keep the issue visible.
4
Gather real housing stories
Document how high rents, mortgage barriers, and delayed independence are affecting citizens across Israel.
MOVEMENT PRINCIPALS
This campaign is built for credibility.
Peaceful and lawful
All events and public actions should respect the law, public safety, and the dignity of participants.
Broadly civic
Housing affordability affects citizens across political, religious, economic, and geographic lines.
Evidence-led
Costs, timelines, and claims should be independently tested through open procurement and phased pilots.
Anti-speculation
The program is designed to create stable homes and communities—not another vehicle for flipping land or extracting rent.
FREQUENTLY ASKED QUESTIONS
What are we actually asking for?
Is ₪500,000 a guaranteed price?
No. The proposal describes ₪500,000 as a target national average, not a fixed price. Actual costs depend on site conditions, infrastructure proximity, construction methods, procurement scale, and limits on customization.
Is this public housing?
No. The framework envisions private construction and private capital within a transparent public structure. Government's central role is land release, approvals, infrastructure coordination, and enforceable affordability rules.
Will taxpayers fund all the infrastructure?
The policy concept includes infrastructure in the per-unit cost model and proposes that purchasers and approved investors fund the program. The pilot must independently validate whether that structure works across different site types.
Why not just sell the existing unsold homes?
Unsold inventory priced beyond household capacity does not create affordable supply. The proposed pilot tests whether a different land, construction, and financing system can deliver homes at a fundamentally lower total cost.
Why organize rallies and public events?
Major systems rarely change because a good PDF exists. Public information events, local teams, personal stories, and peaceful civic pressure can make housing affordability visible and politically urgent.
An entire generation should not have to beg for a future.
Add your name. Bring the conversation to your community. Help build a national movement for housing dignity, stability, and opportunity.
"100K Homes" is a public advocacy initiative based on the policy concept paper 100,000 Homes for ₪500,000, prepared by JP Katz and The TRIBE Group.